Is 2025 the Year You Start Launching & Promoting Green Products?

The Business Case for Greener Products in 2025

Regulations are demanding it. Consumers are expecting it. Competitors are running with it. 

But what about you? Are you taking advantage of the growing demand for more sustainable products?  

Or are you missing out?

Join Al Iannuzzi, VP of Sustainability for Estée Lauder Companies, to discover why you need to pursue greener products this year. You’ll hear from Al on topics from his latest book, Greener Products: The Making and Marketing of Sustainable Brands, as he explores the business case for environmentally friendly products. Alongside these insights, you’ll get a glimpse into the consumer’s mind from Suzanne Shelton of ERM Shelton, who will share the firm’s latest research grounded in nearly 20 years of consumer insights on sustainability.  

If you’re curious about the green product revolution, what’s driving it, and if you should take part in it, join us on February 20 at 1:00pm to: 

• Understand life cycle assessments and their significance for creating more sustainable products
• Explore sustainable innovation and how it can elevate your brand’s reputation 
• Discover marketing strategies for green products that resonate with consumers 
• Glimpse the public’s understanding and attitudes towards sustainability—and their demand for greener products 
• Learn how green products can transform your business 

From regulations, competitive differentiation, market share and revenue increases, consumer preference and customer demand, there are plenty of reasons to pursue sustainability, and you don’t want to miss out on what greener products can do for your brand.  

Join us to understand the dynamics of how to make greener products, how to position them, and how to market them so you can capitalize on the growing demand for greener products.